diff --git a/web-views/src/main/groovy/groowt/view/web/lib/Echo.groovy b/web-views/src/main/groovy/groowt/view/web/lib/Echo.groovy
index 3161ef2..b3d1428 100644
--- a/web-views/src/main/groovy/groowt/view/web/lib/Echo.groovy
+++ b/web-views/src/main/groovy/groowt/view/web/lib/Echo.groovy
@@ -10,7 +10,7 @@ class Echo extends DelegatingWebViewComponent {
 
     static final ComponentFactory<Echo> FACTORY = new EchoFactory()
 
-    private static final class EchoFactory implements ComponentFactory<Echo> {
+    protected static class EchoFactory implements ComponentFactory<Echo> {
 
         Echo doCreate(String typeName) {
             doCreate(typeName, [:], true)
@@ -91,9 +91,14 @@ class Echo extends DelegatingWebViewComponent {
         while (iter.hasNext()) {
             def entry = iter.next()
             writer << entry.key
-            writer << '="'
-            writer << entry.value
-            writer << '"'
+            def value = entry.value
+            if (value instanceof Boolean) {
+                // no-op, because we already wrote the key
+            } else {
+                writer << '="'
+                writer << value
+                writer << '"'
+            }
             if (iter.hasNext()) {
                 writer << ' '
             }
diff --git a/web-views/src/main/groovy/groowt/view/web/lib/IntrinsicHtml.groovy b/web-views/src/main/groovy/groowt/view/web/lib/IntrinsicHtml.groovy
new file mode 100644
index 0000000..0412382
--- /dev/null
+++ b/web-views/src/main/groovy/groowt/view/web/lib/IntrinsicHtml.groovy
@@ -0,0 +1,50 @@
+package groowt.view.web.lib
+
+import groowt.view.component.context.ComponentContext
+import groowt.view.component.factory.ComponentFactory
+import groowt.view.web.WebViewChildComponentRenderer
+
+class IntrinsicHtml extends Echo {
+
+    // TODO: check type name for HTML 5 validity
+    protected static class IntrinsicHtmlFactory implements ComponentFactory<IntrinsicHtml> {
+
+        IntrinsicHtml doCreate(String typeName) {
+            new IntrinsicHtml([:], typeName, false)
+        }
+
+        IntrinsicHtml doCreate(String typeName, boolean selfClose) {
+            new IntrinsicHtml([:], typeName, selfClose)
+        }
+
+        IntrinsicHtml doCreate(String typeName, Map<String, Object> attr) {
+            new IntrinsicHtml(attr, typeName, false)
+        }
+
+        IntrinsicHtml doCreate(String typeName, Map<String, Object> attr, boolean selfClose) {
+            new IntrinsicHtml(attr, typeName, selfClose)
+        }
+
+        IntrinsicHtml doCreate(String typeName, Map<String, Object> attr, List<WebViewChildComponentRenderer> children) {
+            def intrinsicHtml = new IntrinsicHtml(attr, typeName, false)
+            intrinsicHtml.childRenderers = children
+            intrinsicHtml
+        }
+
+        @Override
+        IntrinsicHtml create(String typeName, ComponentContext componentContext, Object... args) {
+            return this.doCreate(typeName, componentContext, *args)
+        }
+
+        @Override
+        IntrinsicHtml create(Class<?> type, ComponentContext componentContext, Object... args) {
+            throw new UnsupportedOperationException('Cannot create an IntrinsicHtml component with a class type.')
+        }
+
+    }
+
+    IntrinsicHtml(Map<String, Object> attr, String elementName, boolean selfClose) {
+        super(attr, elementName, selfClose)
+    }
+
+}